The main site loops a few of the trailers, has a banner promotion for Fringe at Comic-Con 7.26.08 across the top, and at the bottom of the page the leaf, frog and apple glyphs serve as a menu of sorts.
The leaf leads to a “Clue” registration page where you provide your name, email, birth date and agree to the terms in order to:
Register to receive the first clue via email.
The clue will be sent on Saturday, July 26 at 6pm PST.
The apple leads to a “Sweepstakes” registration page where, after repeating the registration process above and agreeing to the rules, you:
Enter the sweepstakes for a chance to attend the FRINGE premiere party in New York.
The frog glyph opens the official site for Fringe on Fox.com in a new window.
So what do you think the “first clue” is all about? Is it officially an ARG for Fringe?